Goals and revenue: count what your traffic is worth

A goal is a rule that turns some of your traffic into a conversion. You set it up in the dashboard, with no code, by picking one of three kinds:

• A page visit. Someone reaches a page whose address matches, contains, or fits a pattern you give. Your thank-you page, your pricing page, the last step of onboarding.
• A custom event. Your site sends a named event, for example vor.track("signup"), and the goal counts it.
• An event with a detail. The same, narrowed by a property, such as a plan name that equals "growth" or an order size above a threshold.

Conditions can be combined with and/or, so "a demo request from the enterprise form" is one goal, not three. Owners and admins create and edit goals, and everyone on the team can see them.

Each goal has its own page with conversions per day, broken down by source, country, and device, and a revenue card when the goal carries money. The Goals list gives every goal a seven-day sparkline, and your top three goals sit on the main dashboard, so the outcome lives right next to the traffic that produced it.

Two deeper reports are being rolled out gradually and may not be switched on for your account yet. Conversions by source adds a conversion count and rate to every row of your sources, so you can see which referrer actually converts. Revenue by source does the same for money, across AI assistants, other websites, and your campaigns.

Revenue is the one number a browser tag gets wrong most often. Ad blockers drop the tag, cached pages skip the fresh event, and plenty of payments finish on the payment provider's own site, where the thank-you page never loads. So Voris takes revenue from your server instead of the visitor's browser.

On WordPress with WooCommerce, the Voris plugin does this for you. When an order completes, it reports the order total, the currency, the order number, and how many items were in it. No names, no email addresses, no customer data. On any other stack, your backend can send the same kind of event through the Events API, available on Starter and above.

Every amount keeps its own currency. Voris shows euros as euros and dollars as dollars, side by side, and never converts or adds them together, because a total built on yesterday's exchange rate is a number nobody can check.

Goals do not need a cookie, a consent banner, or anything stored in your visitor's browser. Conversions are counted from the events your site already sends. Where Voris shows a conversion rate per visitor, it uses the same pseudonymous daily visitor as funnels, derived fresh each day and never linked from one day to the next.

On paid plans, your goals feed the weekly AI analyst digest, which tells you when conversions or revenue moved enough to matter. And through the MCP server you can ask Claude, ChatGPT, or another AI tool how a goal is doing, broken down by referrer, country, or device, and get the answer from your real numbers.