AI visibility
Track AI referral traffic: which AI assistants send you customers?
See which AI assistants send you visitors and whether they convert. Voris adds a dedicated AI channel for ChatGPT, Perplexity, Gemini, Claude and Grok.
Picture how people find things now. Someone asks ChatGPT for the best tool to do a job. They ask Perplexity to compare a few options. They get an answer, with links, and they click one. That click lands on a website. Maybe yours.
Here's the awkward part. In most analytics tools, that visit gets filed under "Referral" next to a random blog, or worse, it disappears into "Direct" with no story at all. One of the most interesting shifts in how customers discover you, and it's hiding in a catch-all bucket.
Voris gives it a proper home. This page explains what AI referral traffic is, why it's hard to measure elsewhere, and how Voris turns it into a channel you can actually act on.
What is AI referral traffic?
AI referral traffic is the visits that arrive at your website after someone interacts with an AI assistant like ChatGPT, Perplexity, Gemini, Claude, or Grok. The assistant answers a question, links to a source, and the person clicks through. That click is an AI referral.
It's distinct from traditional search traffic, where someone clicks a blue link on a results page, and distinct from generic referral traffic from another website. It deserves its own category, because it behaves like its own channel.
Why AI referrals are hard to measure today
Most analytics tools were built before AI assistants became a way to discover websites. So they have a fixed set of channels, usually Search, Social, Direct, and Referral, and nowhere sensible to put a visit from ChatGPT.
The result is that AI traffic gets scattered. Some lands in Referral, mixed in with newsletters and forum links. Some arrives with no referrer at all and falls into Direct, invisible. You end up with a channel that is growing in importance and shrinking in visibility at the same time.
You can't optimize what you can't see. That's the gap Voris closes.
How Voris measures AI referrals
A real channel of its own. Voris introduces an AI channel that stands apart from generic referrals. When a visitor arrives from a recognized AI assistant, Voris counts it as exactly that: a person who found you through AI. No more guessing, no more lumping the future of discovery in with everything else.
Conversion, not just clicks. Traffic is only half the question. The half that pays the bills is whether those visitors do anything once they arrive. The AI visibility tab shows you sessions per assistant alongside their conversion, so you can see not just who is sending people, but who is sending people who act.
Top AI landing pages. You also get the specific pages these assistants point people toward. That tells you which of your pages the AI models have decided are worth recommending, which is a strong hint about where to put your effort next.
Which AI assistants Voris recognizes
At launch, the AI channel recognizes the major assistants people actually use to find things, including:
- ChatGPT
- Perplexity
- Gemini
- Claude
- Grok
The list grows as new assistants gain traction. The point is not to chase every obscure tool, but to give you a trustworthy, current view of where AI-driven discovery is really coming from.
Honest about precision
A note we'd rather say up front than bury. At launch, the conversion figure is directional. We compute it carefully and conservatively, and it's more than good enough to tell you which assistants matter and which don't. As Voris adds session-level measurement, that number gets sharper still.
We'd rather give you a trustworthy signal today and tell you exactly what it is than dress up a guess as a guarantee. That has always been the Voris way.
Why this matters now
Search engine traffic took years to learn how to measure, and most of us only got good at it once it was already mature. AI-assistant traffic is early. The teams that start paying attention now will understand this channel long before their competitors realize it became one.
You don't need a new tracking script or a migration to get there. It ships as part of AI visibility, on every plan.
Frequently asked questions
How do I track ChatGPT traffic to my website?
You need an analytics tool that recognizes AI assistants as their own channel. Voris has a dedicated AI channel that identifies visits from ChatGPT and other assistants, instead of hiding them in Referral or Direct traffic.
Why does AI traffic show up as "Direct" in Google Analytics?
Many AI assistants send visits without a referrer, so traditional tools that rely on the referrer field file them as Direct. Voris is built to recognize AI-assistant visits as a distinct channel where the referrer is available.
Can Voris measure conversions from AI assistants?
Yes. The AI visibility tab shows sessions and conversion per assistant. At launch the conversion figure is directional rather than exact, and it sharpens as session-level measurement is added.
Which AI assistants does Voris track as referrers?
At launch Voris recognizes major assistants including ChatGPT, Perplexity, Gemini, Claude, and Grok, and expands the list as the agentic web evolves.
Is AI referral tracking available now?
Yes, as part of AI visibility, on every plan. Start free and watch your own AI referrals arrive.
See your AI traffic today
AI visibility is live on every plan. One line of code, and the tab fills in as traffic arrives. Free plan, no card.