Funnels: full conversion insights in privacy mode

A funnel is an ordered sequence of steps you expect a visitor to take, measured end to end. You name the steps, you set how long someone has to complete them, and Voris tells you the conversion rate from each step to the next, with the single biggest drop-off called out so you know where to look first.

Instead of eyeballing three separate charts and guessing how they relate, you see the whole path in one view: how many entered, how many finished, and the exact step where most people gave up.

Multi-step conversion analysis is the kind of depth that usually sits behind enterprise pricing, and it almost always comes with a catch. To follow a person from step to step, most tools reach for cookies, cross-site identifiers, and long-lived profiles that track someone across days and devices. That is exactly the machinery a privacy-first product is supposed to do without.

So the honest question for Voris was never "can we build funnels." It was "can we build funnels that respect the same line we have always held: no cookie banner, no cross-site tracking, no following people around the web." The answer is yes, with one trade-off we are happy to be transparent about, below.

You build a funnel from a short, ordered list of steps. Each step is an event your site already sends, like a page view or a signup, and you can narrow a step to only count when a property matches, such as a specific page. You set a conversion window, the time a visitor has to get from the first step to the last, and a date range, the span of days you want to look at.

From there, Voris shows you:

• Per-step conversion. How many distinct visitors reached each step, and the rate from the previous one.
• The biggest drop-off, named. The one step where you lost the most people, called out so it is impossible to miss.
• A completion trend. How your conversion rate is moving over the range you picked.
• Breakdowns. The same funnel split by country, device, or campaign source, so you can compare who converts and who stalls.
• A clean export. The whole result as a CSV, matching exactly the view you are looking at.

No new tracking script, no tag to add. If you are already sending events to Voris, a funnel is a new way to read history you have already collected.

A note we would rather say up front than bury. Voris funnels count pseudonymous daily visitors, not people tracked across time. The visitor identity behind a funnel is derived fresh each day and is never linked from one day to the next, or from one device to another. That is deliberate, and it is the same privacy property that lets Voris skip the cookie banner.

In practice it means a funnel measures conversion within a day, not a multi-week journey across someone's phone and laptop. For the questions most teams actually ask of a funnel, where in this flow am I losing people, that is exactly the signal you want, and you get it without collecting more personal data. We would rather give you a trustworthy number and tell you precisely what it represents than imply a kind of tracking we do not do.

Funnels do not bend the rules Voris is built on. The counting happens on our servers, your visitors' IP addresses are still dropped the moment we have derived rough location, and the default stays cookieless and EU-hosted. You get conversion depth without a cookie banner and without cross-site tracking. That was the whole point of building it this way.

Funnels run on Voris session-level measurement, inside the same privacy line as everything else. Start free, pick your steps, and read your own funnel today.