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Notes on the AI-influenced web
Citations, agents, attribution, and analytics that respect people. Written by Anna.
AI prompt tracking: monitoring brand mentions in AI search
AI search hands you an answer, not a ranking, and it changes by engine and by week. Prompt tracking is how you see what it says about you when you are not watching.
ChatGPT vs Perplexity for B2B discovery
More B2B buyers now start in a chatbot than on Google. ChatGPT and Perplexity surface your brand in very different ways, and only one shows its sources.
The complete guide to llms.txt
llms.txt is having a moment, and a backlash. The calm version: why the doubt is fair, when the file still earns its place, and how to build one properly.
Are agents glorified bots?
Most 'AI traffic' isn't an agent working for anyone. It's crawlers that take content and send almost no one back. The data on which is which.
How AI citation works
An AI citation is your content shaping an AI answer, with or without a link. How AI systems decide what to cite, and how to measure it.
Which AI search engine sends the most qualified traffic?
AI referrals are still small, but those visitors arrive with unusual intent. A look at which AI search engines send the most qualified traffic, and why.
The AI traffic hiding in your Direct channel
A meaningful share of AI-referred visits arrives with no referrer at all, so analytics tools file them under Direct. Why that happens, and what helps.
The AI Citation Loop: from being mentioned to being measured
AI assistants recommend brands millions of times a day, and almost nobody can say what those recommendations are worth. Here is the loop that changes that.