AI analyst: what changed this week, in plain words

Every Monday the digest looks at the week that just ended, Monday to Sunday, and sets it beside the week before. It checks the same signals each time:

• Traffic. Total pageviews, and the pages and countries that moved.
• New referrers. Sites that started sending you visitors.
• Goals and revenue. How your goal conversions moved, and the revenue attached to them.
• AI citations. How often AI assistants cited your site, and which pages picked up new citations, once there are enough citations to say something real.
• AI assistants as a source. Visits from each assistant, with their conversion rate when you have goals set up. The AI referrals page explains where those numbers come from.

Of everything that passes, the digest keeps the three findings with the biggest impact. A brand-new site gets a simpler first summary with totals only, until there is a previous week worth comparing against.

Statistics come first and words second. Before anything is written, each change has to pass a significance test and clear a minimum size, so one quiet Tuesday does not get dressed up as a trend. Only the changes that pass become findings.

Then the AI writes them up, from that list of findings and nothing else. A checker reads the draft back against the data, number by number. If a figure in the text does not match a figure in the findings, the draft is discarded and you get the findings in a plain, fixed template instead. Less charming, entirely correct.

AI assistants also change their underlying models from time to time, and on those days citation numbers can swing for reasons that have nothing to do with your site. The digest holds those swings back and labels them as a platform shift, so you do not spend a morning chasing a change you did not cause.

The digest arrives as one email per account with a section for each of your sites, so ten sites do not mean ten emails. The same findings sit on your dashboard as a card, and each site's AI tab keeps the history of past digests, where you can rate each one.

Owners and admins receive it by default, and other team members can opt in. You can leave a site out, give a site its own separate email, or switch the digest off entirely, and every email carries a one-click unsubscribe.

The analyst works from aggregated statistics about your site: totals, rates, and the changes between two weeks. It never reads individual visits or raw event data, and nothing it sees is used to train AI models, ours or anyone else's.

To write a sentence like "your pricing page picked up visitors from a new referrer," it does need names. It sees the paths of your pages, the hosts that refer visitors, and the names of your goals, cleaned up and shortened first, and treated strictly as labels. The longer version lives on our privacy approach page.