Privacy Policy

We have not appointed a Data Protection Officer, as we are not required to under Article 37 GDPR. You can reach our privacy contact at legal@voris.ai.

Voris handles personal data in two distinct roles, and which one applies determines who is responsible:

• As a controller, for data about our own customers: the account holders, team members, and billing contacts who use the Voris dashboard. We decide why and how this data is processed. This Privacy Policy governs that processing.
• As a processor, for the analytics data we collect on our customers' websites and apps on their behalf. Here, our customer is the controller: they decide what to measure and they are responsible for the lawful basis and for informing their own visitors. We only process this data on their documented instructions, under our Data Processing Agreement.

If you are a visitor to a website that uses Voris and have questions about how your data is used, the website operator (our customer) is your first point of contact. We will support them in responding to you.

When you create and use a Voris account, we process:

We do not collect payment-card details. Payments are handled by Paddle, which acts as Merchant of Record (see Section 8 and the Terms of Service).

Legal bases (controller data)

• Performance of a contract (Art. 6(1)(b) GDPR), to provide the Service you signed up for.
• Legitimate interests (Art. 6(1)(f)), to secure, maintain, and improve the Service, and to prevent abuse. We balance these against your rights.
• Legal obligation (Art. 6(1)(c)), to keep financial records.

Newsletter

If you sign up for our newsletter on voris.ai, we process:

• Legal basis. Your consent (Art. 6(1)(a) GDPR). We also keep a record of that consent, because we must be able to show that you gave it (Art. 7(1) GDPR and Article 11.7 of the Dutch Telecommunications Act).
• What you get. Emails from Voris with product news and what we learn about AI citations.
• No tracking in the emails. Our newsletter contains no open-tracking pixels and no per-recipient click tracking. Links carry plain campaign tags, which our own analytics counts in aggregate, the same way it counts every visit.
• Unsubscribing. Every email has an unsubscribe link, or you can write to legal@voris.ai. You can withdraw your consent at any time. Withdrawal does not affect emails already sent.
• Who else sees it. We send the newsletter through Resend (see Section 8), located in the United States (see Section 9).

When our customers install the Voris tracking script, we collect analytics events about their websites. What we collect depends on the privacy mode the customer has set for each site. See the privacy modes guide for the plain-English version.

What is collected in every mode

For each event we may process:

• Page context, URL, hostname, page path, and the referring URL/hostname.
• Marketing attribution, UTM parameters present in the URL (source, medium, campaign, content, term).
• Device information, derived from the User-Agent string, device type (desktop / mobile / tablet), operating system, and browser.
• Coarse location, derived from the IP address, country, region, and city. The IP address itself is never stored. It is used only to look up location at the moment of collection and is then immediately discarded.
• Performance metrics, Core Web Vitals (LCP, INP, CLS, TTFB, FCP), if the customer enables them.
• Custom event properties and revenue, optional values the customer chooses to send. Customers are contractually prohibited from putting personal data in custom properties, and the SDK warns about this in development.

Identity, by privacy mode

• Mode A, Aggregated (default). No cookies, no browser storage, no visitor or session identifiers. Events cannot be linked to an individual or across pages. In our view, Mode A data is not personal data once stored.
• Mode B, Balanced. A short-lived visitor_id is derived server-side by hashing a daily secret salt together with the site, IP, and User-Agent. The salt is created at 23:55 UTC the day before (or on first use) and destroyed no later than 10 minutes after its UTC day ends, and each day the same visitor gets a different visitor_id. A visit is not carried across midnight UTC: when one UTC day ends mid-visit, the next day's events begin a new session under the new day's visitor_id, so no session identifier stored since 2026-10-11 links a visitor across days. From the Mode B launch until 2026-10-11 this worked differently: a visit still in progress at midnight UTC kept one session identifier across the days it crossed, which linked those days' visitor_ids for that visitor; if this happened over several midnights, each of those days was linked. The stored link remained after the salt was destroyed. Those stored links were re-keyed on 2026-10-10, so no stored session now links a visitor across days. No identifier is stored in the visitor's browser.
• Mode C, First-party. The customer supplies their own opaque user_id (for example, for signed-in users of their product). This enables cross-session product analytics. Mode C requires the customer to have a lawful basis and to use it under our DPA.

Mode C is not yet generally available. This policy describes it so the data practices are transparent ahead of launch. (Mode B is live today.)

Legal basis (analytics data)

Our customer (the controller) is responsible for the lawful basis for analytics collected on their site. Because Mode A uses no cookies or device storage and collects no personal identifiers, it generally does not require consent under the ePrivacy/cookie rules, but the customer remains responsible for their own compliance.

Connected accounts (Google Search Console)

If a customer chooses to connect Google Search Console, we access that account's Search Console data on a read-only basis (the webmasters.readonly scope). We read the site's search-performance data, such as queries, pages, clicks, impressions, and average position, solely to correlate it with the customer's site analytics. This connection is optional, the access is read-only (we never modify the Search Console account), and the customer can disconnect it at any time from site settings or revoke it from their Google Account permissions. We do not access Gmail, Drive, or contacts, and we never sell this data or use it for advertising.

Our use and transfer of information received from Google APIs adheres to the Google API Services User Data Policy, including its Limited Use requirements.

• We never store IP addresses.
• We do not sell personal data.
• We do not use the data to build cross-site advertising profiles.
• We do not use third-party advertising or tracking cookies.
• Our AI features never read raw event content, the AI digest is generated only from pre-aggregated, anonymous statistics (see Section 6).

If a customer enables AI digests, we generate a weekly or daily summary of statistically significant changes in a site's analytics. To protect privacy:

• The AI model receives only pre-aggregated, typed query results, never raw events, never custom properties, never anything that could identify a visitor.
• Every numeric claim the model makes is cross-checked against the source data; if it cannot be verified, we fall back to a template.

The AI processing is performed by Anthropic (see Section 8).

We use a small set of vetted providers to run the Service. The current list:

A current sub-processor list for analytics data is maintained in the Data Processing Agreement.

Some sub-processors are located outside the EEA (notably MaxMind, Resend, and Anthropic in the United States). Where we transfer personal data outside the EEA, we rely on appropriate safeguards under Chapter V GDPR, primarily the European Commission's Standard Contractual Clauses, and take additional measures where needed. Note that, by design, the data sent to these providers is minimal and, in the case of analytics, typically not personal data.

If you are in the EEA/UK, you have the right to:

• Access the personal data we hold about you;
• Rectify inaccurate data;
• Erase your data ("right to be forgotten");
• Restrict or object to processing;
• Data portability; and
• Withdraw consent where processing is based on consent.

To exercise these rights for account data, email legal@voris.ai. For data collected on a website you visited, contact that website's operator (our customer); we will assist them.

You can object to direct marketing at any time, without giving a reason (Art. 21(2) GDPR). For the newsletter, the unsubscribe link in every email does this.

You also have the right to lodge a complaint with the Dutch Data Protection Authority, the Autoriteit Persoonsgegevens (autoriteitpersoonsgegevens.nl), or your local supervisory authority.

We protect data with industry-standard measures, including encryption in transit, strict tenant isolation (every query is scoped to the authenticated customer's data), least-privilege access, and the privacy-by-design choices described above. No system is perfectly secure, but security is a core design constraint of the platform.

The Service is intended for business use and is not directed at children. We do not knowingly collect personal data from children. See the eligibility clause in the Terms of Service.

We may update this policy from time to time. We will post the new version here and update the "Last updated" date. For material changes, we will give reasonable notice (for example, by email or an in-app notice).

Questions about this policy or your data:

Rocket Venture Labs B.V. Plantage Middenlaan 42 A, 1018 DH Amsterdam, the Netherlands legal@voris.ai